Since its founding in 2015, WeldWerks Brewing Co. has carved out a distinct segment for itself with ingenious flavors that push the boundaries of beer. Quickly, nonetheless, the Greeley-based brewery will transcend these boundaries because it ventures into the ready-to-drink cocktail area.
In July, WeldWerks will debut two canned RTDs below a brand new model known as bo͞oz, together with a vodka-based drink named Orange Creamsicle Crush and one with whiskey known as PB&J Bourbon Smash. They’re the primary of what head brewer Skip Schwartz expects will probably be a rising line of spirit-forward choices with new recipes coming later this yr.
WeldWerks started eyeing a transfer into RTDs greater than a yr in the past, intent on bringing the brewery’s ingenuity to cocktail creation as a result of “the world doesn’t want one other straight Paloma cocktail,” Schwartz mentioned.
WeldWerks leaders have lengthy been concerned about breaking into the spirits business, he added, however it wasn’t till recipe growth for RTDs that they felt they discovered the correct avenue. The corporate partnered with Denver’s contract beverage home Sleeping Big to make bo͞oz, which makes use of actual liquor.
“Just about the entire group at WeldWerks likes to have choices and take a look at issues otherwise, in order that’s been a giant factor for us, simply increasing our toolkit,” Schwartz mentioned.
Due to beer’s kinship with whiskey, bourbon felt like a pure place to start out. WeldWerks has beforehand launched peanut butter and jelly stouts and bitter beers, so the group reimagined these flavors as a fruited whiskey smash cocktail. Schwartz described the PB&J Bourbon Smash (12.1% ABV) as clean and refreshing, with the creaminess of the peanut butter balanced by the abundance of strawberries used within the recipe.
The Orange Creamsicle Crush’s origin story begins in Virginia, house to a beach-perfect cocktail known as Orange Crush. In line with the state’s alcoholic beverage management authority, it’s made with orange vodka, orange juice, Tripe Sec, and membership soda.
“It was the most effective, completely different cocktails that I had final yr that actually sparked my curiosity,” Schwartz mentioned.
WeldWerks’ 10.5% ABV model equally options vodka, however provides an authentic spin with the addition of orange and vanilla for a creamsicle-inspired summer time thirst quencher.
Beer makers in Colorado and past have begun producing cocktail-inspired recipes and RTDs in recent times to fulfill the calls for of shifting shopper palates. Even the Nice American Beer Pageant will permit collaborating breweries to pour RTD samples for the primary time at this yr’s occasion.
However Schwartz mentioned the headwinds going through the beer business weren’t elements in WeldWerks’ determination to enter the RTD area. The brewery produced 14,589 barrels of beer in 2023 and at present distributes to 32 states – a rarity in in the present day’s market.
“There’s been alternatives for us to step exterior of beers previously with seltzers and ciders, however we determined that wasn’t for WeldWerks. It simply didn’t really feel proper,” Schwartz mentioned. “RTDs, with that class rising, is extra the place we see a possibility somewhat than something unfavorable with beer.”
WeldWerks will start self-distributing bo͞oz merchandise to liquor shops alongside the Entrance Vary by the Fourth of July. Due to its licensure, the spirit-based drinks won’t be out there on the brewery taproom. Finally, WeldWerks hopes to convey manufacturing in-house, at which level bo͞oz may very well be bought there, Schwartz mentioned.
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