EXCLUSIVE INTERVIEW: Down To Earth CEO on Netflix TV Series lawsuit

In an Unique Interview with The kritikanews, Down To Earth CEO Jonathan Patarkatsi spoke on his firm’s humble beginnings, pushed with a mission and a goal from the onset, and his subsequent trademark lawsuit with Netflix’s TV Collection Down To Earth, starring Zac Efron.

Based in 2017, Down To Earth is a well being targeted, wellness life-style model that features an ice tea line, fruit and nut snacks, attire merchandise, in addition to a free wellness podcast that’s obtainable on Itunes, Spotify, Amazon Music and on their web site.

“We began very organically and with restricted sources, however we instantly filed for emblems, the names we knew we’d be utilizing in commerce, the standard authorized protocol in each the US and lots of different international locations,” said CEO Jonathan Patarkatsi.

“This was performed initially for our beverage, meals and attire line after which, once we determined to launch our podcast in 2020, we utilized for the entire vital emblems.”

“The mission of our model and our podcast is to make well being and wellness as simply accessible to as many as potential.”

As soon as once more All the way down to Earth efficiently registered their emblems in April 2020, when simply on the finish of July 2020, Netflix dropped a trailer for a brand new TV sequence additionally named “Down To Earth” starring Zac Efron, specializing in related matters to Patarkatsi’s firm.

“This led to a whole lot of confusion, a whole lot of clients reached out to us not realizing whether or not or not we have been affiliated with the present, or if they’d infringed on our trademark or vice versa,” said Patarkatsi.

His firm tried to clear up the confusion, sending Zac Efron, his staff and everybody at Netflix a stop and desist letter, notifying them of the trademark infringement.

In accordance with Patarkatsi the letter was rejected, and his firm acquired a “very belittling response”, leaving them no selection however to file a lawsuit.

“An organization like Netflix has an enormous authorized staff, so whenever you see firms with the sources to do issues as they’re imagined to be performed they usually select to not, for my part, this can be very disrespectful to the authorized system and the world at massive,” said the Down To Earth CEO.

“When companies and public figures who’ve the sources and the means to comply with authorized protocol select to not, this signifies a “guidelines for thee and never for me perspective”, and finally ends up hurting hard-working entrepreneurs and small enterprise house owners who do issues the correct approach and make the required investments to comply with authorized protocol,” he continued.

“In the meantime these massive companies and public figures suppose that they will are available and take over a reputation with none authorized rights to it.”

As well as Netflix’s TV Collection “Down To Earth” did a collaboration with Nature Valley, an American firm famend for its nut bars, which in keeping with Jonathan Patarkatsi constitutes a second infringement on his firm’s trademark, which holds a Class 29 trademark together with pure snack bars, dried fruits, and different culinary objects.

Patarkatsi says that these infringements have been extremely damaging for his firm, as they’ve led to a whole lot of confusion amongst shoppers.

He claims that:  “Zac Efron and Netflix have taken up the entire search engine optimisation on the Down To Earth identify on Google, Instagram, Tik Tok, and different search engines like google and social media platforms, in addition to tarnishing their model id to potential traders as they’ve ventured into elevating their first exterior capital elevate to develop their firm.”

“A model’s mental property and branding is among the Most worthy parts of a model, and by diluting our identify and our model id, this has performed an amazing quantity of injury that will take tens of thousands and thousands of {dollars} in advertising and marketing {dollars} to attempt to treatment, with no assure that the complete injury may even be totally remedied,” said Patarkatsi.

“No matter how lengthy it takes and what number of challenges come up, we’re going to see this by to the tip, and we hope that by doing this, smaller firms which may even be bullied by companies or public figures will likely be impressed to stay to what they consider in and defend their firms,” concluded Patarkatsi.

To study extra about Down To Earth and their mission to supply any and everybody entry to wholesome merchandise and to hearken to their huge collection of 68 fully free well being and life-style podcasts please entry their web site by clicking right here.

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