As know-how, rising locations and demand for luxurious journey reshape the worldwide tourism business, all eyes flip to Dubai for the Arabian Journey Market (ATM) 2025, the Center East’s main journey and hospitality commerce present.
Going down from 28 April to 1 Could on the Dubai World Commerce Centre, 2,600 exhibitors are anticipated at this yr’s ATM, together with tourism boards, airways, motels and tech suppliers from throughout the globe.
With ministers, executives and entrepreneurs additionally in attendance, ATM is a key second within the business’s calendar for trendspotting, deal-making and planning.
It additionally gives a front-row seat to what’s subsequent for journey worldwide.
ATM gives a record-breaking platform for international tourism
Now in its thirty second version, ATM has developed into probably the most influential occasions within the business.
Final yr’s 2024 version set a brand new benchmark, welcoming over 46,000 attendees from greater than 160 nations. The record-setting numbers mirrored renewed international curiosity in Center Jap locations, in addition to a wider business shift towards know-how and transformation.
The 2025 occasion continues this momentum with a full schedule of panel talks, networking occasions and exhibitions spanning sectors from aviation and lodging to wellness, hospitality and MICE (conferences, incentives, conferences and exhibitions).
Innovation and entrepreneurship take centre stage
This yr’s theme, “World Journey: Growing Tomorrow’s Tourism By Enhanced Connectivity,” units the tone for a programme centered on how the business can adapt to altering expectations.
Synthetic intelligence may even take centre stage, with periods exploring how AI is reshaping customer support, itinerary planning, flight scheduling and extra.
Panellists resembling Cassie Kozyrkov, Google’s first chief resolution scientist and a famend AI skilled, and Paul Griffiths, CEO of Dubai Airports, are lined up for periods discussing know-how within the age of disruption and innovation.
Startups will play a distinguished function, too. The ATM Begin-Up Pitch Battle returns, providing early-stage corporations a high-profile platform to pitch their concepts to buyers.
In the meantime, many manufacturers are anticipated to showcase instruments aimed toward enhancing effectivity and personalising the journey expertise – key traits in luxurious journey, particularly.
Luxurious journey and regional ambitions form the way forward for the business
Outdoors of AI, count on luxurious journey to dominate discussions.
The sector is surging, with estimates that it may attain €3 trillion by 2032, led by high-net-worth people from key markets within the Center East and Asia.
As these travellers search more and more bespoke and unique experiences, exhibitors representing top-tier hospitality manufacturers and locations are responding with curated packages, high-end partnerships and regionally rooted methods.
ATM may even discover how luxurious tourism can align with sustainability and neighborhood inclusion, in addition to the methods rising locations are benefiting from improved connectivity and the event of boutique and eco-minded experiences.
The occasion can be a platform for coverage. This yr, leaders from throughout the Gulf are anticipated to convene to debate points starting from visa reform to tourism funding and infrastructure.
As nations within the Gulf Coast area, together with Saudi Arabia, the UAE and Qatar, broaden their tourism ambitions, these discussions may assist to form a cohesive regional method at a pivotal second.
For these working in journey tech, hospitality, coverage and extra, ATM 2025 is shaping as much as be a primary take a look at tourism’s future – and a showcase of the individuals and locations getting ready to guide it.
