- MEXC has reported a rise in buying and selling exercise following the launch of its Zero-Price Buying and selling Marketing campaign.
- Throughout Q1 2025, the marketing campaign established MEXC as a number one power behind market quantity and exercise.
- MEXC achieved wider dealer participation and elevated liquidity by eliminating charges on in style buying and selling pairs.
MEXC, a number one world cryptocurrency change, has reported a notable enhance in buying and selling exercise following the launch of its Zero-Price Buying and selling Marketing campaign within the first quarter of 2025.
This system aimed to take away charges from specific futures buying and selling pairs whereas concurrently boosting consumer interplay and substantial development all through important platform metrics.
Throughout the first three months of the yr, the platform witnessed a rise of 17.8% in month-to-month lively merchants and a 170.2% surge in buying and selling quantity, pushed by the introduction of in style buying and selling pairs resembling SOL/USDT, HYPE/USDT, and S/USDT.
These listings matched consumer preferences and total market traits, reinforcing MEXC’s place as a pacesetter in each change efficiency and liquidity depth.
Prime performing pairs: SOL/USDT and ADA/USDT
The marketing campaign’s most lively buying and selling pairs included SOL/USDT, along with DOGE/USDT, ADA/USDT, TRUMPOFFICIAL/USDT, and SUI/USDT.
SOL/USDT achieved the best buying and selling quantity enhance of 185.62%, comprising 19% of whole futures buying and selling quantity and turning into the main pair of the quarter.
ADA/USDT confirmed excellent development by a 369.44% enhance in buying and selling quantity, accompanied by a 393.05% enhance in day by day common share, highlighting the effectiveness of zero charges in boosting curiosity for promising belongings.
Market share development: dominance in key buying and selling pairs
When it comes to market share development, AIXBT/USDT led the rankings with a 331% enhance, adopted by DOGE/USDT (+283%) and SOL/USDT (+209%).
Notably, DOGE/USDT and SOL/USDT achieved the best market share of their classes on CoinMarketCap, at 30.5% and 30.3%, respectively.
ADA/USDT adopted with a 20.6% share, securing second place in its class, whereas HYPE/USDT posted a 165% enhance in market share.
- AIXBT/USDT (+331%)
- DOGE/USDT (+283%)
- SOL/USDT (+209%)
- ADA/USDT (+186%)
- HYPE/USDT (+165%)
A breakthrough in marketing campaign efficiency and change management
Throughout Q1 2025, the Zero Buying and selling Price Marketing campaign established MEXC as a number one power behind market quantity and exercise for each well-known and up-and-coming tokens.
MEXC achieved wider dealer participation and elevated liquidity by eliminating charges on in style buying and selling pairs.
The marketing campaign’s success is attributed to express timing, well-chosen buying and selling pairs, and a transparent, simplified payment construction — somewhat than exterior incentives or large-scale advertising and marketing.
These outcomes counsel that delicate changes to value buildings can have an outsized affect on consumer engagement and buying and selling dynamics.
MEXC continues to guage the outcomes of the initiative and discover additional alternatives to reinforce consumer expertise within the upcoming quarters.
About MEXC
Based in 2018, MEXC is dedicated to being “Your Best Technique to Crypto”.
Serving over 36 million customers throughout 170+ international locations, MEXC is understood for its broad choice of trending tokens, frequent airdrop alternatives, and low buying and selling charges.
Our user-friendly platform is designed to help each new merchants and skilled buyers, providing safe and environment friendly entry to digital belongings.
MEXC prioritizes simplicity and innovation, making crypto buying and selling extra accessible and rewarding.
For extra info, go to: MEXC Web site｜X｜Telegram｜Find out how to Signal Up on MEXC
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