GSMA MWC Shanghai 2024 has returned this week with a give attention to AI, the way forward for 5G and driving trade collaboration.
World tech corporations have been gathering in Shanghai in China this week for GSMA Cell World Congress (MWC) to showcase the newest cellular expertise – with a spotlight this yr on AI, the way forward for 5G and driving trade collaboration.
“MWC has one thing for everyone, whether or not it is AI-embedded shopper electronics, AR glasses, or the most recent AI options,” mentioned John Hoffman, CEO of GSMA.
Final yr’s occasion attracted almost 37,000 individuals from 115 nations and territories, together with policymakers and enterprise leaders from the cellular ecosystem and past. This yr’s is predicted to ship the next variety of guests as international economies recuperate from the pandemic and return to journey.
HONOR is among the many corporations on the occasion that Euronews spoke to about AI developments. It is Magic V2 system received the “finest smartphone in Asia” award on Thursday on the expo.
The worldwide expertise firm’s chief govt officer, George Zhao, spoke to Euronews following the announcement and defined how its human-centric AI, AI Defocus Eye Safety and AI Deepfake Detection has helped put the corporate forward.
“Taking eye safety from prevention to creating expertise that may result in aid for shoppers, HONOR’s AI Defocus Eye Safety has been proven to lower customers’ transient myopia by 13 levels on common after studying for 25 minutes, with some customers experiencing a most discount of 75 levels.”
On mitigating deepfakes, Zhao additional defined how the tech firm has launched AI Deepfake Detection. “To assist forestall fraud and detect digitally manipulated content material, AI Deepfake Detection examines frame-by-frame data reminiscent of eye contact, lighting, picture readability, and video playback to establish flaws which are imperceptible to the human eyes.”
In parallel with the opening of MWC Shanghai, GSMA revealed an trade name for collaboration between governments and trade to help the total growth of 6 GHz for cellular, “to make sure a spectrum roadmap is delivered for cellular operators, and to place in place clear timelines for gear and handsets to be prepared at scale”.
The GSMA assertion has been co-signed by 36 corporations together with operators, gear and chipset distributors globally.
